Heraut
See the platform
Warehouse-native. Built for DTC commerce.

The customer data platform for DTC brands.

Build actionable segments from the customer data you already have and activate them in the channels that drive growth.

See how it works
✓Works on top of your warehouse
✓No data duplication
✓First activation within 24 hours
Your data warehouse, finally doing marketing.
Built on the commerce stack you already use
The problem

Your data lives in BigQuery.
Your marketer doesn't.

Teams often have a gut feeling about who their best customers are and already act on it. What they lack is a fast way to measure the opportunity, validate the audience and decide whether to activate it.

01

Marketing waits for data work

Every meaningful audience request becomes a ticket, a SQL question or a spreadsheet export.

02

Channels optimize on incomplete data

Meta, Google and Klaviyo see fragments, not the richer customer value you already model internally.

03

A CDP is expensive, complex or misused

Many CDP platforms stop at abandoned cart. They require too much configuration, are too complex and are very expensive.

One platform, two teams

Loved by marketing teams.
Trusted by data teams.

The customer data platform that finally bridges the gap. Self-service for marketers, clean architecture for engineers.

◎

For marketing teams

Build any audience in minutes, understand it before you activate, and push it to any channel. No SQL, tickets or waiting.

  • No-code visual segment builder
  • Instant size, value and profile insights
  • Audience build-up and overlap monitoring
  • Self-service activation to Klaviyo, Meta, Google, TikTok, Shopify and more
  • Build, test and iterate in the same day
⌂

For data teams

No data duplication, rogue pipelines or shadow IT. Everything runs on your existing BigQuery environment with full governance.

  • Warehouse-native: zero data copy or migration
  • Works directly on your existing dbt data model
  • GDPR-compliant by design
  • Full sync history, audit trail and error observability
  • You choose exactly which data models Heraut can expose
How it works

From warehouse to channel
in three steps.

01

Connect

BigQuery. Use your existing customer data without creating another customer database.

Keep your source of truth
Data connection
Google BigQuery● Connected
customers_360✓ Exposed
orders_enriched✓ Exposed
web_events✓ Exposed
→
02

Segment

Size, value and profile insight. Build audiences marketing can understand before budget is spent.

No code or SQL
Segment builderLive preview
High-value visitors12,432
ANDLifetime value> €250
ANDWebsite visit< 7 days
ANDRecent sale?No
→
03

Activate

Klaviyo, Meta, Google, TikTok, Shopify. Sync clean audiences into the channels that create value.

Always fresh
DestinationsAll systems healthy
Meta Ads
Google Ads
Klaviyo
Shopify
TikTok
＋Custom
Features

Everything you need.
Nothing you don't.

No-code segment builder

Turn customer logic into an audience.

Combine any warehouse field with visual AND/OR logic. Marketing can work independently without losing the data model your engineers trust.

Heraut
● Live segment
High-value buyers, ready to return
All conditions must be true
12,432↑ 3.8% this week
Segment logic
ANDOR
01Lifetime valueis greater than€ 250
02Website visitwithin the last7 days
03Purchased recentlyequalsNo
＋ Add condition or group
Avg. LTV€ 364
Repeat rate61%
Audience overlap18%
Segment insights

Know opportunity size before spending budget.

See size, customer value, repeat behavior and category preference at a glance.

12.4Kcustomers in segment
High LTV
78%
Repeat
61%
Full price
46%
Segment monitoring

See audiences evolve. Act on the moment.

Track segment build-up over time and get opportunity alerts when meaningful changes happen.

1,240 win-back opportunities
Reverse ETL

Sync your segments everywhere, automatically.

Incremental syncs keep audiences fresh without CSV files or fragile manual pipelines.

Klaviyo
Meta Ads
Heraut
Shopify
Google Ads

Up and running in a day,
not a year.

Connect BigQuery and your first destinations in 30 minutes or less with warehouse-native Reverse ETL. No engineering expertise necessary for day-to-day use; no rip-and-replace required.

30mConnect destinations
24hFirst audience live
0Data migrations
Use cases

Turn your customer data
into value.

Practical activation plays that DTC brands use every day. Live in minutes, not days.

Retention

Win back valuable customers before they go cold

Find previous high-value buyers who stopped buying, then sync them into Klaviyo flows and paid retargeting with product-specific messaging.

BigQuery → Heraut → Klaviyo + Meta
Acquisition

Build better seed audiences

Use profit, repeat behavior and LTV signals to optimize for better customers, not just cheaper conversions.

LTV model → Heraut → Meta + Google
Margin

Include margin in campaign decisions

Segment by contribution margin, return risk and discount sensitivity before promoting the next offer.

Margin data → Heraut → CRM + Ads
Personalization

Trigger onsite experiences from deeper customer insight

Power banners, offers and recommendations with buying behavior, web visits, reviews and support interactions.

All customer signals → Heraut → Shopify
Why Heraut

A lighter alternative
to a full CDP.

Clean enough for lean DTC teams. Deep enough to use all the customer intelligence already in your warehouse.

Traditional CDP
  • Stores another copy of customer data
  • Long implementation and enterprise pricing
  • Often too broad for lean e-commerce teams
  • Harder to align with your warehouse truth
  • No segment insight before activation
  • Customer support and margin signals are often missing
Heraut
  • Runs on your existing warehouse
  • No duplication; your source of truth remains
  • Can use every customer signal in your data model
  • Launches first audiences within a day
  • Built for DTC: Klaviyo, Shopify, Meta and Google out of the box
  • Self-service visual builder any marketer can use
Integrations

Ready for your
e-commerce stack.

Native connections for the tools DTC brands use every day. Need a custom system? We build it as an add-on connector.

BigQuery

Data source & engine

Klaviyo

Email & SMS

Meta Ads

Custom Audiences

Google Ads

Customer Match

Shopify

Tags & personalization

TikTok Ads

Custom Audiences

GA4

Behavior signals

Gorgias

Support context

Pinterest Ads

Customer lists

＋

Custom connector

Built for your stack

FAQ

Good questions,
clear answers.

Today, Heraut is deliberately built for BigQuery. That focus is what keeps implementation fast, architecture clean and the product useful instead of generic. If your data is not yet in BigQuery, our team can help create the warehouse foundation first.
No. Heraut works on top of the customer data in your existing BigQuery environment. Your warehouse remains the source of truth and your data team explicitly controls which models are available.
Yes. The segment builder translates approved fields and definitions into visual conditions. Marketers can build, understand and activate segments while your data team retains control of the underlying data model.
For a standard BigQuery setup with a native destination, the goal is to connect the environment and activate a first useful audience within one working day. Broader model mapping, custom connectors and team onboarding can follow without blocking that first value.
That is part of the Heraut model: the core is SaaS, while a connector unique to your stack can be scoped and built as an add-on. You do not need to buy a much broader platform just to cover one important system.
Data stays in your infrastructure, access to data models is explicit, and sync history, audit information and error observability are part of the operating model. A data processing agreement is included where required.

Make your warehouse
do marketing.

See how Heraut turns the customer intelligence you already have into useful, always-fresh audiences.

No data migration · First activation within 24 hours · Built for BigQuery and DTC commerce